Starting a Business Online, Part 2 Term Paper Example | Topics and Well Written Essays - 1000 words

Starting a Business Online, Part 2 - Term Paper Example Selling the company’s domain is like selling what you have worked for years to build the business and letting your customer’s trust be put unto other’s hands. What if the new user of the domain will use the name for fraud or malicious intent? What will happen to your business and your credibility? What will happen to your customers? These are just few of the questions to ask on whether the domain should be sold or not. But for me, I value our efforts for years, thus I will not sell our domain. .   Functions of E-commerce Softwares: Catalog Display, Shopping Cart, Transaction Processing It is important to provide a catalog display in e-Commerce software. A catalog includes a display or list of goods and services available in the business. In a small local clothing store, the most common catalog service used is the static catalog (Electronic Software, n.d.). In a static catalog, it uses a HTML format to create a simple list appearing on a web page (Electronic Sof tware, n.d.). This software is very important especially for a small online store because it serves as the frontliner of the business. The only way for the customer to be able to know your offered goods and services is to check your web page. It is the most convenient way to offer your products. The customers need not send you email or contact you for questions regarding your business. Shopping cart software makes it convenient for customers to shop in your online business because it eliminates filling out online forms for the products or services that the customers wanted to purchase in your online store. Today, this software also called shopping bag or shopping basket keeps track of the selected products purchased by the customer wherein they can view their shopping list and they can add or delete items on the list (Electronic Software, n.d.). By simply clicking on the item, all the necessary details such a sthe price, the product code and quantity are stored in the cart. Another important software in electronic commerce is the transaction processing. This occurs when a customer clicks the checkout button, the software performs all the necessary calculations such as discounts, tax and shipping cost (Electronic Software, n.d.). Both the customer and seller’s web server switch into a secure state of communication (Electronic Software, n.d.). This is a very important and complex software where it needs update every now and then especially on taxes and shipping computations. But on the part of the customer, this serves convenience, efficiency and credibility which are very necessary to win online customers. Website Usability It is important that the store has an efficient web presence. Store website generates traffic and can help the business because it can become a large source of company or business profits. However, it is important to make an effective presence on the web because there are cases that even if there are a lot of website visitors, you can still miss out many potential buyers that may have not seen your webpage (Improving, n.d.). In order to have an effective usability, the website must be improved. First, it must be kept professional since it is the face or image of your company or business. This means the website must create a strong image by choosing 2-3 complementary colors as color scheme all over the website (Improving, n.d.). It is also recommended to use the company or business color as the main color of the website. It is therefore important that the